Support Team


Executive Team

Rick Krueger oversees and directs all aspects of the company’s operations, strategies and growth.  A 35+ year veteran of the hotel business, Rick began his hotel career in 1981 as a line-level associate with Vista Host, Inc.  After working in and managing all departments at several hotels and traveling extensively for the company in roles involving new hotel openings, hotel acquisitions, projects, training and more, he was a successful General Manager and then continued to grow and take on multi-unit management roles.  After sustained success in roles of Regional Director and Vice President, Rick served for several years as Sr. Vice President of Operations for Vista Host. In addition to Operations, he was responsible for Revenue Management, Sales & Marketing, Purchasing and more.  During his tenure with Vista Host, Rick was very involved with Hilton, Marriott, IHG and other major hotel companies and put together an excellent track record in operating brands including: Hampton Inn, Hampton Inn & Suites, Homewood Suites, Hilton Garden Inn, Residence Inn, Courtyard, Fairfield, Springhill Suites, TownePlace Suites, Holiday Inn, Holiday Inn Express and more. Rick became Executive Vice President of Operations and was responsible for the overall operation of 166 extended stay hotels in nine states in the Southeast United States. In 2014 Rick took on the role of Asset Manager for Four VP Houston, Inc.; supporting ownership with asset management and operations oversight of 12 Value Place hotels.   As the portfolio grew to 16 hotels and with more in development and with the hotels re-branded to WoodSpring Suites, Gulf Coast Hotel Management, Inc., was formed in 2016 and began managing hotels in early 2017.  Rick grew up in the Florida panhandle, attended Auburn University and lives in Houston, Texas.

Heather Martinez is responsible for the oversight and continuous development of our organization’s daily accounting, human resources, payroll and administrative functions in the Topeka, Kansas Support Office. Prior to joining Gulf Coast Hotel Management, Heather worked for eleven years with Mid-Land Management, Inc, a multi-family property management firm. From 2008 to 2017 she was the Vice President of Administration providing oversite for 1,200+ housing units in several locations within Kansas and Iowa. In addition to providing associate support, the Support Office prides themselves in constantly working to develop efficient and sound processes and procedures ensuring owners’ and investors’ assets are managed effectively. Heather lives in Topeka, Kansas where she was born and raised.

Scott Manning works directly with the Operations Teams in all facets to improve performance and drive results through solid strategies, sound practices and proper execution. With almost 30 years of management experience, including 20+ years in the hospitality industry, he has been involved with over 50 hotels in varying capacities, brands, and industry segments. With most of his experience coming in a multi-unit role within the extended stay segment, Scott began his hotel career, after many years in multi-unit retail, as a General Manager with Triton Hospitality in Orlando, Florida, before quickly moving into a District Manager role throughout Central and Coastal Florida. As his tenure evolved, so did his portfolio; expanding throughout the Sunshine State and eventually throughout the Southeast. Scott spent more than 15 years with Extended Stay America and was successful in several multi-unit operations roles. He served as Regional Director of Operations for Alabama, Florida, Georgia, Louisiana, North Carolina and Mississippi. Scott joined Four VP Houston, Inc. in August of 2016 as Gulf Coast Hotel Management was being formed and developed. He grew up in Nashville, loves music and spending time with his two sons, obtained his Real Estate License in Alabama, spent many years in Florida and has lived throughout the Southeast. Scott currently resides in Houston, Texas.

Jayson Mitchell works directly with our MainStay Suites portfolio located throughout the US.  Jayson began his career in the hotel business more than 28 years ago as a front desk agent at a Holiday Inn.  He worked his way up the ranks in both food and beverage and the rooms department.  He had sustained success as a General Manager with Intercontinental Hotels Group in Texas, Iowa, Illinois, and Georgia.  Jayson joined Marriott International in Georgia managing a Courtyard By Marriott.  He eventually moved back to Texas to manage his first extended stay property, a Residence Inn.  In 2013 he left Marriott International to serve as President of small, growing hotel management company based out of San Antonio.   During his tenure, he oversaw the opening of nine Marriott select service and extended stay properties and all aspects of the operations and sales and marketing efforts of the entire portfolio of 12 properties.  In 2020 Jayson joined Gulf Coast Hotel Management to lead and support the acquisition of the MainStay Suites portfolio.  Jayson, a graduate of the University of Houston Conrad Hilton College, resides in San Antonio with his wife and three sons and loves to spend time outdoors whenever possible.

Operations Team

Norma Martinez oversees and leads multiple properties in the Greater Houston area and Louisiana. Norma began her career in hospitality in 1994 with Shoney’s Hotels as an Assistant General Manager and Director of Sales. In 1997 Norma made the transition to Wyndham Hotels as Revenue Manager/ Assistant General Manager for the Radisson Hotel – Houston West where she was successful for eight years. In 1999 Norma received great recognition as she was awarded the organization’s Manager Of The Year award. During her tenure with Radisson she attended the Conrad N. Hilton College of Hotel and Restaurant Management. Norma continued to grow in her career in hospitality and joined Pillar Hotels as a Task Force Manager and Assistant General Manager and where she also gained experience and excelled in the area of Food & Beverage operations. While with Pillar, she opened three Courtyard By Marriott hotels with her focus being on Food & Beverage. Norma had a successful stint as a District Manager for Extended Stay America where she was responsible for six properties which included hotels in Laredo, TX and Corpus Christi, TX. In all, Norma has more than 23 years of hospitality industry experience that includes success in operations, sales and marketing, financial management, revenue management and more. She is a fiercely committed, aggressive leader who attains financial and operational results through team leadership, hands-on in-the-trenches management and ongoing development of associate, guest and community relationships. Norma is a strategic, decisive and mission driven leader with an impressive record of accomplishments and operational success. Norma joined Gulf Coast Hotel Management in January 2017. She has lived in Houston since 1980 and she enjoys travel and spending time with her family.

Bonnie Renfrew is District Manager and oversees and leads multiple properties in the Southern Texas and Western Louisiana areas. Bonnie started her hospitality career over 30 years ago as a line-level associate.  Through her commitment and success in various roles she progressed through her career attaining various management positions including Executive Housekeeper, Assistant General Manager and General Manager, followed by successful stints as Multi-Unit General Manager, Area Manager and ultimately, District Manager.  Her diverse background includes successful experience with Forte Hotels, Westmont Hospitality Group in both the extended stay and leisure travel segments, Shilo Inns and Suites, Extended Stay America and Motel 6.  After 22 years in Seattle, Washington, where she raised her family, Bonnie relocated to the Greater Houston area to join Gulf Coast Hotel Management.

Tim Cramer oversees and leads properties in North Texas, Western Texas, and Grand Junction, Colorado. Tim’s hospitality career began in the late 1980’s when he combined two of his passions: travel and hospitality. Tim served in a multi-function role for 2 summers in Devonshire, England, at an establishment called The Olde Postern, a small hotel and conference center in rural Southwest England. After completing a master’s degree in History several years later, Tim postponed his return to the world of hospitality for continued travel. He lived as owner/operator of a small business in Russia for 9 years during the turbulent 1990’s of post-Soviet Russia. When he returned to hospitality in 2002, Tim spent several years in various management capacities at both boutique and franchised hotels in the Upper Midwest during which time he continued to advance and grow his career and gained recognition and rewards for his consistent success. Tim joined Extended Stay America in 2015 as a District Manager where he continued to enjoy great success when he oversaw a “stretch” district that stretched from Western Georgia down to central Florida. Through his leadership and direction, Tim transformed this from a struggling group of hotels to a top performing district in less than a year. Consistently strong results we sustained throughout the course of his involvement. Tim’s success is founded on his drive for consistent, positive results. Tim also served as a District Manager Trainer with ESA training 4 District Managers during his tenure in Alabama, Georgia and Florida. Due to Tim’s consistently strong results he was promoted in early 2019 to Regional Revenue Manager where he produced one of the top 3 portfolios in the company for the entire year. Tim’s knack for numbers helped him excel at being a revenue manager but his passion really lies in the field with operations. He attributes his success as a District Manager, along with his affinity for numbers, to cultivating good managers and Teams, providing them strong guidance, support and coaching. When Tim is not working in the field, he prefers to be relaxing on a lake fishing

Mike Lindsay oversees and leads multiple properties in the greater Houston area, College Station, Texas, and Corpus Christi, Texas. Mike began his 20+ years in the hospitality industry while attending college in the Chicagoland area. Working part-time at the front desk of a local hotel sparked his passion for the hotel business and lead to a successful career as he accepted a position as Assistant General Manager after his schooling concluded; a position that ultimately lead him to the extended stay segment. He joined Homestead Studio Suites / Extended Stay America where he held positions as Assistance General Manager, General Manager, Multi-Unit General Manager, District Manager and Regional Director of Operations. His commitment to excellence in every role he served in resulted in his rise through the ranks and allowed him to master the operational and sales skills needed to consistently drive excellent results in all facets of hotel performance. He takes a strategic approach to driving financial and operational success through the execution of sound, aggressive sales and marketing and revenue management initiatives with a keen focus on attention to details. Mike’s promotion to Regional Director of Operations for Extended Stay America brought him to Houston in 2013 where he currently resides. Mike joined Gulf Coast Hotel Management in January 2017. In his free time, he enjoys volunteering at BARC Houston and the Montgomery County Animal Shelter.

Sales and Revenue Management

Chris Hill is responsible for the coordination, implementation and execution of revenue management strategies for all hotels and for the company; working closely with senior management and property level managers to maximize revenue opportunities and aggressively manage pricing, restrictions and revenue channels. He closely monitors market conditions and activity on a daily basis and executes sound rate strategies utilizing rate structures, inventory and channel controls and available systems and market intelligence. With over 20 years of hospitality experience, Chris has a diverse skillset in the hospitality industry, with a focus on revenue management and online booking for nearly 15 years. He draws on his wide range of experience, including: hotel front office management, reservations, revenue optimization, sales and online distributions, as well as, hospitality collaborations with the State of Texas and the cities of Dallas, Austin, and San Antonio. Prior to joining Gulf Coast Hotel Management in late 2016, he worked with Orbitz Worldwide, Starwood Hotels, Intercontinental Hotels Group, Marriott Hotels and Resorts and Disney’s Polynesian Resort at Walt Disney World in Florida. Chris is originally from New Mexico, attended New Mexico State University, and currently resides in Dallas, Texas.

Ely Andrews is responsible for analyzing and quantifying revenue-related data that translate into actionable objectives for all hotels in the company’s MainStay Suites portfolio. He works closely with senior management and property level managers to uncover and maximize revenue successes whilst managing inventory outlets, data mining and implementing performance strategies to achieve desired revenue results.  He actively monitors individual market trends and conceptualizes rate strategies utilizing industry standard tools and veteran knowledge.   With two decades of hospitality experience, Ely served in operations for over 15 years, including success as a General Manager with a focus on culture creation and profit management.  He draws from a wide range of experience, including hotel management, revenue management, project management, field sales, marketing, and content creation, as well as, working in both large and small ownership groups overseeing new builds, acquisitions, and daily operations.   Prior to joining Gulf Coast Hotel Management in early 2017, he worked with Starwood Hotels, Hilton Hotels and Resorts, IHG, and Marriott Hotels and Resorts. Ely is originally from Southern California, attended Mt. San Jacinto College, and currently resides in Seabrook, Texas. Ely is a multi-instrumentalist that enjoys playing music with his son and two daughters. Additionally, he and his wife donate their time to Habitat for Humanity, local animal shelters, fostering animals, and community events

Monique Heidingsfelder is responsible for the overall sales and marketing efforts for the company’s hotels in the Houston area as well as Corpus Christi, College Station, Lake Charles and Louisiana. She has more than 21 years of hospitality sales experience. Monique’s deep industry knowledge and sales and marketing acumen have resulted from successful experiences with Hilton, Marriott, IHG and Carlson hotels and brands. She has a deep understanding of revenue management and has been part of hotel teams consistently excelling in RevPAR performance. Monique’s involvement in the travel industry includes membership in the Texas Business Travel Association and long-term relationships with numerous business travel clients. She has a proven record of outstanding performance including awards for Leadership Team of the Year, Sales Manager of the Year and Hotel Manager of Year. A native New Orleanian who has lived in Houston since 2009, Monique enjoys spending time with her family, which includes five children, and she loves to travel.

Francisca Headrick is responsible for the overall sales and marketing efforts for eight of the company’s MainStay Suites by Choice hotels. Her region includes Denver, Salt Lake City, Omaha, Chicago and Detroit.   She has enjoyed 35 years in the hospitality industry with 10 years of experience in operations before moving into sales and marketing.  Francisca’s industry knowledge and sales and marketing expertise are rooted in continued successes with Hilton Hotels and Resorts, IHG, Wyndham and Choice branded hotels. Her expertise ranges from extended stay to full-service hotels and from 76-room to 700-room properties.  Francisca came to Gulf Coast Hotel Management from the acquisition of the Hawthorn Suites with 8 ½ year experience with the now MainStay Suites Hotels. She has a strong understanding of revenue management and has been part of hotel teams consistently excelling in RevPAR performance and guest satisfaction. Her involvement in the travel industry includes membership and board seats for Tour Colorado (2 years membership Chairperson and 2 years President) and Hoffman Estates Chamber - Women Engaged in Business Group. She has a proven record of outstanding performance earning the Wyndham Platinum Sellers Award and the Wyndham Extended Stay Gold Sellers Awards.  She is a native Texan, who has lived in Illinois for the last 5 years. Francisca enjoys spending time with her family, which includes her husband of 26 years and 2 adorable cats. She is an avid Star Trek Fan, loves computer gaming and reading.

HR, Accounting & Administrative Support