Rick Krueger – President
Rick Krueger oversees and directs all aspects of the company’s operations, strategies and growth. A 35+ year veteran of the hotel business, Rick began his hotel career in 1981 as a line-level associate with Vista Host, Inc. After working in and managing all departments at several hotels and traveling extensively for the company in roles involving new hotel openings, hotel acquisitions, projects, training and more, he was a successful General Manager and then continued to grow and take on multi-unit management roles. After sustained success in roles of Regional Director and Vice President, Rick served for several years as Sr. Vice President of Operations for Vista Host. In addition to Operations, he was responsible for Revenue Management, Sales & Marketing, Purchasing and more. During his tenure with Vista Host, Rick was very involved with Hilton, Marriott, IHG and other major hotel companies and put together an excellent track record in operating brands including: Hampton Inn, Hampton Inn & Suites, Homewood Suites, Hilton Garden Inn, Residence Inn, Courtyard, Fairfield, Springhill Suites, TownePlace Suites, Holiday Inn, Holiday Inn Express and more. Rick became Executive Vice President of Operations and was responsible for the overall operation of 166 extended stay hotels in nine states in the Southeast United States. In 2014 Rick took on the role of Asset Manager for Four VP Houston, Inc.; supporting ownership with asset management and operations oversight of 12 Value Place hotels. As the portfolio grew to 16 hotels and with more in development and with the hotels re-branded to WoodSpring Suites, Gulf Coast Hotel Management, Inc., was formed in 2016 and began managing hotels in early 2017. Rick grew up in the Florida panhandle, attended Auburn University and lives in Houston, Texas.
Heather Martinez- Vice President of Accounting & Administration
Heather Martinez is responsible for the oversight and continuous development of our organization’s daily accounting, human resources, payroll and administrative functions in the Topeka, Kansas Support Office. Prior to joining Gulf Coast Hotel Management, Heather worked for eleven years with Mid-Land Management, Inc, a multi-family property management firm. From 2008 to 2017 she was the Vice President of Administration providing oversite for 1,200+ housing units in several locations within Kansas and Iowa. In addition to providing associate support, the Support Office prides themselves in constantly working to develop efficient and sound processes and procedures ensuring owners’ and investors’ assets are managed effectively. Heather lives in Topeka, Kansas where she was born and raised.
Scott Manning – Vice President of Operations
Scott Manning works directly with the Operations Teams in all facets to improve performance and drive results through solid strategies, sound practices and proper execution. With almost 30 years of management experience, including 20+ years in the hospitality industry, he has been involved with over 50 hotels in varying capacities, brands, and industry segments. With most of his experience coming in a multi-unit role within the extended stay segment, Scott began his hotel career, after many years in multi-unit retail, as a General Manager with Triton Hospitality in Orlando, Florida, before quickly moving into a District Manager role throughout Central and Coastal Florida. As his tenure evolved, so did his portfolio; expanding throughout the Sunshine State and eventually throughout the Southeast. Scott spent more than 15 years with Extended Stay America and was successful in several multi-unit operations roles. He served as Regional Director of Operations for Alabama, Florida, Georgia, Louisiana, North Carolina and Mississippi. Scott joined Four VP Houston, Inc. in August of 2016 as Gulf Coast Hotel Management was being formed and developed. He grew up in Nashville, loves music and spending time with his two sons, obtained his Real Estate License in Alabama, spent many years in Florida and has lived throughout the Southeast. Scott currently resides in Houston, Texas.
Monique Heidingsfelder – Regional Director of Sales
Monique Heidingsfelder is responsible for the overall sales and marketing efforts for the company’s hotels in the Houston area as well as Corpus Christi, College Station, Lake Charles and Louisiana. She has more than 21 years of hospitality sales experience. Monique’s deep industry knowledge and sales and marketing acumen have resulted from successful experiences with Hilton, Marriott, IHG and Carlson hotels and brands. She has a deep understanding of revenue management and has been part of hotel teams consistently excelling in RevPAR performance. Monique’s involvement in the travel industry includes membership in the Texas Business Travel Association and long-term relationships with numerous business travel clients. She has a proven record of outstanding performance including awards for Leadership Team of the Year, Sales Manager of the Year and Hotel Manager of Year. A native New Orleanian who has lived in Houston since 2009, Monique enjoys spending time with her family, which includes five children, and she loves to travel.
Chris Hill – Revenue Manager
Chris Hill is responsible for the coordination, implementation and execution of revenue management strategies for all hotels and for the company; working closely with senior management and property level managers to maximize revenue opportunities and aggressively manage pricing, restrictions and revenue channels. He closely monitors market conditions and activity on a daily basis and executes sound rate strategies utilizing rate structures, inventory and channel controls and available systems and market intelligence. With over 20 years of hospitality experience, Chris has a diverse skillset in the hospitality industry, with a focus on revenue management and online booking for nearly 15 years. He draws on his wide range of experience, including: hotel front office management, reservations, revenue optimization, sales and online distributions, as well as, hospitality collaborations with the State of Texas and the cities of Dallas, Austin, and San Antonio. Prior to joining Gulf Coast Hotel Management in late 2016, he worked with Orbitz Worldwide, Starwood Hotels, Intercontinental Hotels Group, Marriott Hotels and Resorts and Disney’s Polynesian Resort at Walt Disney World in Florida. Chris is originally from New Mexico, attended New Mexico State University, and currently resides in Dallas, Texas.
Mike Lindsay – District Manager
Mike Lindsay oversees and leads multiple properties in the greater Houston area, College Station, Texas, and Corpus Christi, Texas. Mike began his 20+ years in the hospitality industry while attending college in the Chicagoland area. Working part-time at the front desk of a local hotel sparked his passion for the hotel business and lead to a successful career as he accepted a position as Assistant General Manager after his schooling concluded; a position that ultimately lead him to the extended stay segment. He joined Homestead Studio Suites / Extended Stay America where he held positions as Assistance General Manager, General Manager, Multi-Unit General Manager, District Manager and Regional Director of Operations. His commitment to excellence in every role he served in resulted in his rise through the ranks and allowed him to master the operational and sales skills needed to consistently drive excellent results in all facets of hotel performance. He takes a strategic approach to driving financial and operational success through the execution of sound, aggressive sales and marketing and revenue management initiatives with a keen focus on attention to details. Mike’s promotion to Regional Director of Operations for Extended Stay America brought him to Houston in 2013 where he currently resides. Mike joined Gulf Coast Hotel Management in January 2017. In his free time, he enjoys volunteering at BARC Houston and the Montgomery County Animal Shelter.
Norma Martinez – District Manager
Norma Martinez oversees and leads multiple properties in the Greater Houston area and Louisiana. Norma began her career in hospitality in 1994 with Shoney’s Hotels as an Assistant General Manager and Director of Sales. In 1997 Norma made the transition to Wyndham Hotels as Revenue Manager/ Assistant General Manager for the Radisson Hotel – Houston West where she was successful for eight years. In 1999 Norma received great recognition as she was awarded the organization’s Manager Of The Year award. During her tenure with Radisson she attended the Conrad N. Hilton College of Hotel and Restaurant Management. Norma continued to grow in her career in hospitality and joined Pillar Hotels as a Task Force Manager and Assistant General Manager and where she also gained experience and excelled in the area of Food & Beverage operations. While with Pillar, she opened three Courtyard By Marriott hotels with her focus being on Food & Beverage. Norma had a successful stint as a District Manager for Extended Stay America where she was responsible for six properties which included hotels in Laredo, TX and Corpus Christi, TX. In all, Norma has more than 23 years of hospitality industry experience that includes success in operations, sales and marketing, financial management, revenue management and more. She is a fiercely committed, aggressive leader who attains financial and operational results through team leadership, hands-on in-the-trenches management and ongoing development of associate, guest and community relationships. Norma is a strategic, decisive and mission driven leader with an impressive record of accomplishments and operational success. Norma joined Gulf Coast Hotel Management in January 2017. She has lived in Houston since 1980 and she enjoys travel and spending time with her family.
Timothy Cramer – District Manager
Tim Cramer oversees and leads properties in North Texas, Western Texas, and Grand Junction, Colorado. Tim’s hospitality career began in the late 1980’s when he combined two of his passions: travel and hospitality. Tim served in a multi-function role for 2 summers in Devonshire, England, at an establishment called The Olde Postern, a small hotel and conference center in rural Southwest England. After completing a master’s degree in History several years later, Tim postponed his return to the world of hospitality for continued travel. He lived as owner/operator of a small business in Russia for 9 years during the turbulent 1990’s of post-Soviet Russia. When he returned to hospitality in 2002, Tim spent several years in various management capacities at both boutique and franchised hotels in the Upper Midwest during which time he continued to advance and grow his career and gained recognition and rewards for his consistent success. Tim joined Extended Stay America in 2015 as a District Manager where he continued to enjoy great success when he oversaw a “stretch” district that stretched from Western Georgia down to central Florida. Through his leadership and direction, Tim transformed this from a struggling group of hotels to a top performing district in less than a year. Consistently strong results we sustained throughout the course of his involvement. Tim’s success is founded on his drive for consistent, positive results. Tim also served as a District Manager Trainer with ESA training 4 District Managers during his tenure in Alabama, Georgia and Florida. Due to Tim’s consistently strong results he was promoted in early 2019 to Regional Revenue Manager where he produced one of the top 3 portfolios in the company for the entire year. Tim’s knack for numbers helped him excel at being a revenue manager but his passion really lies in the field with operations. He attributes his success as a District Manager, along with his affinity for numbers, to cultivating good managers and Teams, providing them strong guidance, support and coaching. When Tim is not working in the field, he prefers to be relaxing on a lake fishing