Francisca Headrick is responsible for the overall sales and marketing efforts for eight of the company’s MainStay Suites by Choice hotels. Her region includes Denver, Salt Lake City, Omaha, Chicago and Detroit. She has enjoyed 35 years in the hospitality industry with 10 years of experience in operations before moving into sales and marketing. Francisca’s industry knowledge and sales and marketing expertise are rooted in continued successes with Hilton Hotels and Resorts, IHG, Wyndham and Choice branded hotels. Her expertise ranges from extended stay to full-service hotels and from 76-room to 700-room properties. Francisca came to Gulf Coast Hotel Management from the acquisition of the Hawthorn Suites with 8 ½ year experience with the now MainStay Suites Hotels. She has a strong understanding of revenue management and has been part of hotel teams consistently excelling in RevPAR performance and guest satisfaction. Her involvement in the travel industry includes membership and board seats for Tour Colorado (2 years membership Chairperson and 2 years President) and Hoffman Estates Chamber – Women Engaged in Business Group. She has a proven record of outstanding performance earning the Wyndham Platinum Sellers Award and the Wyndham Extended Stay Gold Sellers Awards. She is a native Texan, who has lived in Illinois for the last 5 years. Francisca enjoys spending time with her family, which includes her husband of 26 years and 2 adorable cats. She is an avid Star Trek Fan, loves computer gaming and reading.