At last, Project ECHO is a project no more. Wyndham Hotels & Resorts has finally announced the name of its 24th brand: ECHO Suites Extended Stay by Wyndham.
The decision to partner with Gulf Coast and Sandpiper was “easy,” Ohlsson said. Before announcing the brand publicly or engaging with any owners, the development team spent about a year figuring out ECHO’s prototype and determining what niche it would fill. “And then we brought in about 12 developers, and right at the onset, you could tell the engagement of Sandpiper and Gulf Coast and how they were so excited about the brand, how they believed in the segment, how engaged they were in the operations model [and] the prototype models.”